Riding the Wave:Top Branding Trends of 2024
Curious about where branding is headed in 2024? Branding trends are constantly evolving alongside trends in fashion, interior design, pop culture, and general consumer taste.
This year, we’re seeing a shift towards authentic, no-nonsense branding and a heavy emphasis on emotional connections.
But why are branding trends important?
Steve Forbes, the Editor-in-Chief at Forbes states, “Your brand is the single most important investment you can make in your business.” And he’s right, branding trends give you the upper hand in communicating your products and services to the right customers. Along with a memorable first impression, it’s a critical part of your marketing strategies and Brand Identity.
Your brand personality, brand voice, mission, and values should be set in stone. But how you express these traits can vary with different designs, colors, fonts, and visuals. That’s where these key branding trends come in!
We’ve taken the time to pull the latest branding trends of 2024 to help you build a successful one-of-a-kind brand. We’ve also included some actionable branding tips to help you stay on top of industry standards.
Let’s dive in!
1. Monochromatic colors
2. Personalized experiences
3. Hand-drawn touch
4. Simple maximalism
5. Minimalist mastery
Top Striking Branding Trends of 2024
1. Monochromatic colors
Monochromatic branding is often minimalist and refined. A monochromatic brand color palette contains various shades of the same color. You start with a base color and add different shades through font, images, icons, materials, etc.
Monochromatic colors create a cohesive look for your brand and generate a soothing sense of tranquility. The primary color you choose is what creates the rest of your brand color palette. So, choose a color that’s relevant to your industry and embodies your brand personality.
We’re finding monochromatic colors pop up in personal branding, skincare, and luxury branding. The muted aesthetic of monochrome colors looks elevated and professional.
2. Personalized experiences
In 2024, personalization has emerged as a pivotal branding trend, setting brands apart and connecting with audiences.
This approach can not only tailor interactions, products, and services to audience preferences but also support marketing efforts for the brand itself. The personalized experiences trend is especially prevalent in sectors like retail and hospitality, where standing out in a crowded market and building loyalty is key.
Think back to Coca-Cola’s “Share a Coke” campaign where the brand added names to billions of Coke bottles, a tactic that generated over 100 million interactions on social media platforms! It boosted customer engagement by encouraging thousands to head to stores and find their name on a bottle.
A more recent example of personalization in successful branding that we love is from Netflix. If any of you are Black Mirror fans, you’ll remember the famous opening episode – Joan is Awful. We won’t add any spoilers here, but the episode featured a streaming platform called “Streamerry”.
Netflix released a website that looks like it was from Streamberry called “You Are Awful”. Audiences were able to upload photos to the website to get a personalized poster of the photo you added. Billboards then popped up around the UK with pictures of some of the lucky fans selected! Pretty clever branding strategies if you ask us.
3. hand -drawn touch
People love handmade, unique products that feel bespoke. More and more brands are opting for a holistic look that feels human in 2024. It makes an instant emotional connection! Think of the casual script font on Lush Cosmetics bottles.
The look of hand-drawn branding has the comforting appeal of simpler times – as news of economic turmoil, natural disasters, and financial crises arise, there’s an overwhelming need for reverting to simplicity and stability. Brands are complying by adding these hand-drawn elements to their products, websites, and marketing materials.
This trend works well for a traditional branding strategy or friendly and honest brand personalities. Check out the branding examples below!
