SEF
ABOUT THE PROJECT
SEF is a universal banking service of a new generation. The company helps people safely monitor their savings online around the world. The bank's focus is on fast 24/7 support anywhere in the world and modern technologies to ensure the security of data storage, a wide range of products and services: from free transfers to cryptocurrencies and insurance. Also, bank gives the opportunity for all customers to become part of the ecosystem restoration program.
CONCEPT
The name of SEF bank is derived from the phrase "a secure future" and is revealed as an abbreviation: Safety. Efficiency. Future. It supports the ideology of the bank: "we keep up with the times and keep your money safe."
A visual style has been developed for the company — mature, calm and professional. An enclosed cubic space is used as an image — a safe, consonant with the name of the bank. Safe deposit boxes can rotate, offering solutions for individual users and businesses.
The identity uses AI-generated images of glass transparent coins. This made it possible to add delicacy, manufacturability and point to the transparency of the company's complex processes. UI explainers have been developed for product communications. These are sets of blocks that help to visually tell about the ways of using products in different life situations. Clear rules for designing layouts create a more consistent brand image.
